 |
The "80/20 Rule" says that 80% of all products and services
are sold by just 20 percent of the salespeople. This presents a
challenge to sales executives who direct teams of salespeople. An
analysis of several sales organizations reached the conclusion that
about half of the people in the study lacked the behavioral characteristics
required to effectively perform the duties that sales jobs call
for. They should never have been hired for sales positions in the
first place. The study found that of the remaining 50%, half had
the potential for success in sales, but were not hired to sell the
right kind of product or service. The study concluded that only
about 25% of those working in sales position have a good match with
the work they are doing. Thus, the "80/20 Rule" is only
"valid" because people lacking sales essentials get hired
and others are not matched with the right products or services.
The Sales Indicator provides a means of selecting
people who have the five qualities that make salespeople successful:
Competitiveness, Self-reliance, Persistence, Energy, and Sales Drive.
It also predicts on-the-job performance in seven critical sales
behaviors: Prospecting, Closing Sales, Call Reluctance, Self-starting,
Teamwork, Building and Maintaining Relationships, and Compensation
Preference.
The Sales Indicator can be customized by company,
sales position, department, manager, geography, or any combination
of these factors. Empirical data can be used to develop a pattern
that will tell you how well a job candidate matches your successful
salespeople.
The Sales Indicator is easy to use. It can be taken
in just 15-20 minutes and produces clear, readable reports that
are direct and to the point. These reports can be used for selecting,
managing, and training salespeople more effectively. This tool provides
objective data for developing a more effective sales team, one person
at a time.
Click
here to download a sample report
|