| Strategy
Most organizations face stiff challenges in today’s marketplace. Changing
demographics, new technologies, aggressive competition, and sophisticated
consumers demand that organizations change the way they do business, or
face extinction.
Too many organizations respond to these challenges by trying to do what they have done in the past. Those that thrive welcome change and renew themselves by aligning with current and future realities.
Core Strategic Decisions:
Strategy is defined as the way an organization meets the challenges
and opportunities presented by its environment. It consists of a
set of conscious choices about how it will deliver value to its
customers and distinguish itself from its competitors.
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